A Brand is something that is recognizable by consumers. Zakski as a brand has both the name of the company as well as a logo. It is the hope that eventually your brand will be recognizable and trusted so that consumers will comeback to the company with their business. A brand should elicit an emotional or psychological response when recognized.
Branding is the process of building the image of the company, product, or service. Branding can be as simple as putting a logo onto a website, or as complicated as building the image that should be associated with the logo when it is seen.